Monday, October 29, 2007

Facebook Users Worth $300 Each Per Year

There is a story in Editor and Publisher magazine saying that "a newspaper reader in 2004 was worth $964 a year." While that has apparently slipped to only $500 per year (for several reasons, i.e.: teh interweb), Jeff Jarvis relates this line of thinking to the current, seemingly insane, $15 Billion valuation of social networking site Facebook, reasoning that each Facebook user is worth $300 per year. (I would imagine that this means advertising revenue, but I was too lazy to click through to read the entire article.)

$300 a year doesn't seem like that crazy of a number (less than $1 a day), so maybe that $15 Billion is not quite so insane.

How much revenue are you worth to Facebook? And if you don't facebook, why not?

2 comments:

Pookie said...

hmmm this makes me think facebook should give me a percentage of "my value" ;o)

Matt :o) said...

Well, since, unlike newspapers, Facebook doesn't cost anything, they probably deserve to keep what they make off of us. Especially those of us that don't really click through any of their ads.