Of course, they needed a place to play. The Av's have the Pepsi Center ("The Can") and the Colorado Eagles (Northern Colorado's Central Hockey League team) have the Budweiser Event Center ("The Keg"), the Rage built the Broomfield Event Center. I don't think it has a nick-name yet, but through some odd piece of conspiracy, my company built both the Budweiser Event Center and the Broomfield Event Center, so I don't really care what they call it.
I'm not sure if the North end of Denver can really support another sports team (Broncos, Nuggets, Avalanche, Rockies, Crush, Rapids, etc.) but a minor-league, and therefore cheaper, hockey outlet might not be a bad idea.
Up north here we don't really have much for spectator sports outside of the Colorado State University and University of Northern Colorado stuff, so the Eagles went over really well here, with 83 consecutive sold-out games at one point.
But what I really wanted to get at was the interesting slogan / tag line / advertisement they have:
There is a new kind of hockey in the Rocky Mountains. One born from the very natural forces that formed this area. A fiery, fierce, and powerful upheaval. One so strong, one so unstoppable, one so inspiring that it has become the heartbeat of a hockey team. Welcome to the intensity that is The Rocky Mountain Rage. An Ice Force that is so fast, furious and frenzied you won’t be able to stay in your seat.... Welcome to Hockey Untamed!...Yeah, that's kinda what I think about when I think about hockey... not so much. Creativity points though!